Neutrogena

Cosmetic Rebrand

Work: Brand Identity

A brand identity, is a collection of branding assets like, logos, color palettes, typography, and imagery, that serves as the foundation for cultivating brand recognition.

Rebranding Neutrogena

Challenge

The brand Neutrogena does not have a recognizable presence in store shelfs as well shows an inconsistent strong brand identity.

New Approach

A fun approach, with colors that stand out with a repeating pattern. With a new logo and typeface to become more distinguishable against competing brands on the shelf.

Logo

N - Capitals

neutrogena - Century Gothic

The currently brand of Neutrogena did not have a solid brand guidelines. Adding color and texture is a good way to build a brand identity that is recognizable to the customer.

Design Pattern

Color Scheme

Gold - HEX f6e037

Grape - HEX 6b3f92

Royal - HEX 542a76

White - HEX ffffff

Black - HEX 000000

Design 93